AI Share of Voice

Your brand's percentage of total citations across AI answer engines for a defined set of prompts in a category — the AEO equivalent of share of voice in advertising.

If five competitors are mentioned across 100 prompts and your brand appears in 23 of those mentions, your AI Share of Voice is 23%. This is one of the most actionable AEO metrics because it is directly comparative: gaining share comes at the expense of a specific competitor, which lets you build targeted content plans.

VibecodeAEO computes share of voice per engine, per category, and per prompt cluster — so you can see, for example, that Perplexity favors your competitor on “best B2B CRM” while Gemini favors you, and prioritize accordingly.

Real-world example

A project management SaaS tracks 50 buyer prompts. They appear in 18 — a 36% share of voice. Their top competitor appears in 41. By analyzing which prompts they are missing, they identify 8 content gaps, publish articles targeting them, and lift their share to 52% over 6 months.

Frequently asked questions

How is AI Share of Voice calculated?+
VibecodeAEO queries a tracked set of buyer-intent prompts across ChatGPT, Perplexity, and Gemini, then counts how many mention your brand vs. total brand mentions across all tracked competitors. Your share = your mentions / total mentions across the prompt set. It is recomputed weekly.
What is a good AI Share of Voice benchmark?+
In most B2B categories, the top-cited brand captures 30-50% of AI mentions. Being in the top 3 for your category is the realistic goal. A share below 10% signals that AI engines are essentially unaware of your brand for the queries that matter to buyers.

Related terms

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