An independent 15-signal audit of how ChatGPT, Perplexity, Gemini and Claude see blackrock.com — measured live on May 24, 2026 at 5:55 PM UTC.
blackrock.com scored 58 / 100 on the Agentic Audit. Verdict: Partially ready — critical gaps to fix. The highest-priority fix is to add faqpage json-ld to product & info pages — estimated +8 score points in 1-2 days.
blackrock.com your site?Claim this audit and get weekly score monitoring + alerts when ChatGPT, Perplexity or Gemini change how they cite you.We asked ChatGPT and Gemini three real questions about blackrock.com. 6 of 6 answers mentioned the brand by name.
Q1.What is blackrock? Briefly describe what they do.
BlackRock is a global investment management corporation based in New York City. Founded in 1988, it is one of the largest asset managers in the world, overseeing trillions of dollars in assets for a diverse range of clients, including pension funds, insurance companies, foundations, and individual investors. BlackRock primarily focuses on investment management, offering services such as: 1. **Asset Management**: Managing investments across various asset classes, including equities, fixed income, alternatives, and real estate. 2. **Risk Management**: Providing risk assessment and analytic…
BlackRock, Inc. is an American multinational investment company and currently the world's largest asset manager. Founded in 1988, the company has grown to become a leading provider of financial technology and investment solutions. BlackRock's primary function is to help individuals and institutions achieve financial well-being by managing their investments. They act as a fiduciary, investing on behalf of a diverse client base that includes individuals, families, pension funds, sovereign wealth funds, governments, and foundations. The company offers a wide array of financial services and prod…
Q2.Is blackrock reputable and worth using? What are the pros and cons?
BlackRock is one of the world's largest asset management firms, known for its expansive range of investment solutions. Here’s a breakdown of its reputation, pros, and cons: ### Reputation - **Established Leader**: Founded in 1988, BlackRock has built a solid reputation as a leading investment manager. - **Assets Under Management**: It manages trillions of dollars in assets, reflecting investor trust. - **Technology and Innovation**: Known for its Aladdin platform, BlackRock is a pioneer in using technology for investment management. ### Pros 1. **Diverse Investment Options**: Offers a wide r…
BlackRock is widely regarded as a reputable and leading global investment company, though its suitability for individual investors depends on their specific financial goals and risk tolerance. It is the world's largest asset manager, with $15.3 trillion in assets under management as of 2026, and is trusted by clients in over 100 countries. The firm has received numerous accolades, including being named one of Fortune Magazine's World's Most Admired Companies for 12 consecutive years, ranking first in the securities and asset management industry. BlackRock has also been recognized as one of Ame…
Q3.What are the best alternatives to blackrock? List 3-5 competitors.
Here are some of the best alternatives to BlackRock, which is one of the largest investment management firms: 1. **Vanguard Group**: Known for its low-cost index funds and a strong emphasis on long-term investing. 2. **State Street Global Advisors**: A major player in asset management, known for its SPDR ETFs and institutional investment solutions. 3. **Fidelity Investments**: Offers a wide range of investment options, including mutual funds, ETFs, and retirement services. 4. **J.P. Morgan Asset Management**: Provides investment management and private banking services, catering to institut…
When seeking alternatives to BlackRock for investment management, several major firms offer comparable services and significant global presence. Here are five prominent competitors: * **Vanguard** is widely recognized as a primary competitor to BlackRock, known for its low-cost index funds and exchange-traded funds (ETFs). It operates with a unique client-owned structure and is the world's second-largest investment firm. * **Fidelity Investments** provides a comprehensive suite of financial services, including investment management, brokerage, retirement planning, and wealth management. *…
Run a head-to-head audit against any competitor. Side-by-side scorecard, signal-by-signal winner, ready to share on LinkedIn — and tag the competitor while you're at it.
The audit ran 15 signal checks against blackrock.com on May 24, 2026 at 5:55 PM UTC. Each signal is graded individually below with the actual value extracted from the live site — not generic recommendations. You can re-run this audit at any time to see updated values.
| Signal | Status | Observed value |
|---|---|---|
| GPTBot OpenAI / ChatGPT crawl |
Not declared | No rule found |
| PerplexityBot Perplexity AI crawl |
Not declared | No rule found |
| Google-Extended Gemini grounding |
Not declared | No restriction |
| ClaudeBot Anthropic Claude crawl |
Not declared | Not declared |
| llms.txt AI crawler manifest |
Blocked | GET /llms.txt → 404 |
| sitemap.xml URL discovery |
Blocked | Missing |
| Organization JSON-LD Entity clarity |
Allowed | Found · 7 sameAs links |
| FAQPage JSON-LD Highest-extractability signal |
Blocked | Missing on all pages |
| Product / HowTo schema Rich snippet eligibility |
Not declared | Neither found |
| WebSite schema Search action |
Allowed | Found |
| Person schema (E-E-A-T) Author authority |
Not declared | Missing |
| Open Graph meta Social + AI extraction |
Not declared | og:title ✓ · og:desc ✗ · og:image ✓ |
| Canonical URL Duplicate prevention |
Allowed | Declared |
| dateModified signal Freshness |
Not declared | Missing |
| Markdown companion Clean prose for AI |
Not declared | Not detected |
Three structural factors drove blackrock.com's score, in order of impact:
Of the four major AI engines, blackrock.com allows or does not block any of the major AI bots — full crawl access is in place.
blackrock.com publishes Organization JSON-LD, and no pages expose FAQPage schema — the most underused high-leverage signal for AEO. Without it, AI engines cannot extract Q&A directly into answer snippets even when the answer is on the page.
Content depth on the homepage measures 1,746 words across 9 headings, with 0 question-form headings detected. Content depth is strong — well above the threshold AI engines reward.
FAQPage schema is the highest-extractability signal for AEO. AI engines read it directly into answer snippets — without it you cannot be the source of an answer even when the answer is on your page.
<script type="application/ld+json">
{
"@context": "https://schema.org",
"@type": "FAQPage",
"mainEntity": [{
"@type": "Question",
"name": "What does your product do?",
"acceptedAnswer": { "@type": "Answer", "text": "..." }
}]
}
</script>
AI crawlers use sitemap.xml as the canonical list of indexable pages. Without one, discovery is incomplete and freshness signals are lost.
AI engines prefer fresh content. Add article:modified_time in OpenGraph and dateModified in Article schema to signal recency.
<meta property="article:modified_time" content="2026-05-03T14:22:00Z" />
Anthropic's ClaudeBot honors explicit allow rules. Adding one signals consent and improves crawl frequency.
User-agent: ClaudeBot
Allow: /
Perplexity and emerging AI crawlers respect /llms.txt for crawl preferences. A missing manifest means the engine guesses your priorities. See llmstxt.org for the format.
# Your Brand
> One-line description
## Docs
- [Getting Started](https://yourdomain.com/docs)
- [API Reference](https://yourdomain.com/api)
Free live scan across ChatGPT, Perplexity, Gemini and Claude · competitor share-of-voice · PDF export. Sent to your inbox in ~2 min.
The Agentic Audit is a per-domain field study, not a programmatic content page. Each report is generated only when a real user requests an audit of a specific domain — there is no pre-spawning of report URLs.
We extract 15 distinct signals directly from the live target site (robots.txt, sitemap.xml, llms.txt, JSON-LD blocks, OpenGraph tags) and grade each against documented thresholds. Methodology is versioned (currently v1.0) and weights are documented per category.
Scoring weights: Crawl Access 30% · Schema 25% · Citation Readiness 25% · Freshness 20%. Each category accumulates points from individual signals; the total is the Agentic Score (0-100).
✓ Compliant with Google's March 2024 spam policies
Each report contains unique, first-party measurements of a specific domain — not "scaled content abuse" as defined in Google's March 2024 update. Reports are people-first under the Helpful Content guidelines: the data is original, the recommendations are actionable and source-attributed. Reports come from two sources — visitor-requested audits, and a small hand-curated seed list of recognized SaaS companies whose AI visibility has genuine search demand. Both use the same live measurement pipeline; nothing is template-filled. This report meets our quality threshold and is indexable.
blackrock.com scored 58 out of 100 on the Agentic Audit, measured May 24, 2026 at 5:55 PM UTC. Verdict: Partially ready — critical gaps to fix. The full breakdown shows crawl access 23/30, schema 13/25, citation readiness 18/25, and freshness 4/20.
blackrock.com does not block any of the major AI crawlers (GPTBot, PerplexityBot, Google-Extended, ClaudeBot) at the root level.
Add FAQPage JSON-LD to product & info pages. FAQPage schema is the highest-extractability signal for AEO. AI engines read it directly into answer snippets — without it you cannot be the source of an answer even when the answer is on your page. Estimated lift: +8 score points.
The Agentic Score combines four weighted categories: Crawl Access (30 points — robots.txt rules for the four major AI bots plus llms.txt), Schema (25 points — JSON-LD coverage including Organization, FAQPage, Product/HowTo), Citation Readiness (25 points — content depth, heading structure, FAQ headings, meta description, markdown companion), and Freshness (20 points — sitemap, dateModified, canonical, complete OpenGraph). Each signal is measured live from the target domain.
Yes. This report has organic engagement (38 views) and meets the quality threshold for indexing. It appears in our sitemap.xml.