An independent 15-signal audit of how ChatGPT, Perplexity, Gemini and Claude see blackrock.com — measured live on May 24, 2026 at 5:55 PM UTC.
blackrock.com scored 58 / 100 on the Agentic Audit. Verdict: Partially ready — critical gaps to fix. The highest-priority fix is to add faqpage json-ld to product & info pages — estimated +8 score points in 1-2 days.
blackrock.com your site?Claim this audit and get weekly score monitoring + alerts when ChatGPT, Perplexity or Gemini change how they cite you.We asked ChatGPT and Gemini three real questions about blackrock.com. 6 of 6 answers mentioned the brand by name.
Q1.What is blackrock? Briefly describe what they do.
BlackRock, Inc. is a global investment management corporation, headquartered in New York City. Founded in 1988, it is one of the largest asset managers in the world, with trillions of dollars in assets under management (AUM). BlackRock primarily offers investment management services, including mutual funds, exchange-traded funds (ETFs), and private equity. They cater to a diverse clientele, including governments, financial institutions, corporations, and individuals. Additionally, BlackRock is known for its risk management technology, particularly its Aladdin platform, which helps clients ma…
BlackRock, Inc. is an American multinational investment company and the world's largest asset manager. Founded in 1988, it started as an enterprise risk management and fixed income institutional asset manager. Headquartered in New York City, BlackRock has offices in 30 countries and serves clients in 100 countries. As of 2025, BlackRock manages over $12.5 trillion in assets. BlackRock's primary function is to manage investments for a diverse range of clients, including institutional investors like pension funds, sovereign wealth funds, governments, and foundations, as well as individual inves…
Q2.Is blackrock reputable and worth using? What are the pros and cons?
BlackRock is one of the largest investment management firms in the world and is generally considered reputable. Here are some pros and cons to consider when evaluating whether to use BlackRock's services: ### Pros: 1. **Expertise and Experience**: BlackRock has decades of experience and is recognized for its expertise in investment management and risk management. 2. **Diversity of Offerings**: It offers a wide range of investment products, including ETFs (such as the iShares line), mutual funds, and private equity, allowing investors to diversify their portfolios easily. 3. **Innovative Techn…
BlackRock is widely regarded as a reputable and influential investment firm, often praised for its global presence, diverse offerings, and industry leadership. However, its immense size and investment strategies have also drawn significant criticism and raised concerns. **Reputability and Worth Using:** BlackRock is the world's largest asset manager, with trillions of dollars in assets under management, and serves clients in over 100 countries. Its trustworthiness, service delivery, and focus on sustainability have earned it numerous awards and recognitions, affirming its leadership in the i…
Q3.What are the best alternatives to blackrock? List 3-5 competitors.
Here are some of the top competitors to BlackRock in the asset management industry: 1. **Vanguard Group**: Known for its low-cost index funds and ETFs, Vanguard is one of the largest investment management companies globally, with a focus on serving shareholders first through a unique structure where the investors are the owners. 2. **State Street Global Advisors**: This firm is notable for its expertise in ETFs and serves a wide range of institutional clients. State Street is also one of the largest asset managers, competing closely with BlackRock in several sectors. 3. **Fidelity Investmen…
Here are 3-5 prominent alternatives to BlackRock in the asset management industry: * **Vanguard Group:** Known for its low-cost ETF and mutual fund offerings, Vanguard is a formidable competitor, pioneering passive investing and appealing to cost-conscious investors with its unique client-owned structure. Vanguard consistently ranks as one of the largest asset managers globally, often second only to BlackRock in terms of assets under management. * **Fidelity Investments:** Fidelity is a major player offering a wide range of investment services, including active management, technology-dri…
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The audit ran 15 signal checks against blackrock.com on May 24, 2026 at 5:55 PM UTC. Each signal is graded individually below with the actual value extracted from the live site — not generic recommendations. You can re-run this audit at any time to see updated values.
| Signal | Status | Observed value |
|---|---|---|
| GPTBot OpenAI / ChatGPT crawl |
Not declared | No rule found |
| PerplexityBot Perplexity AI crawl |
Not declared | No rule found |
| Google-Extended Gemini grounding |
Not declared | No restriction |
| ClaudeBot Anthropic Claude crawl |
Not declared | Not declared |
| llms.txt AI crawler manifest |
Blocked | GET /llms.txt → 404 |
| sitemap.xml URL discovery |
Blocked | Missing |
| Organization JSON-LD Entity clarity |
Allowed | Found · 7 sameAs links |
| FAQPage JSON-LD Highest-extractability signal |
Blocked | Missing on all pages |
| Product / HowTo schema Rich snippet eligibility |
Not declared | Neither found |
| WebSite schema Search action |
Allowed | Found |
| Person schema (E-E-A-T) Author authority |
Not declared | Missing |
| Open Graph meta Social + AI extraction |
Not declared | og:title ✓ · og:desc ✗ · og:image ✓ |
| Canonical URL Duplicate prevention |
Allowed | Declared |
| dateModified signal Freshness |
Not declared | Missing |
| Markdown companion Clean prose for AI |
Not declared | Not detected |
Three structural factors drove blackrock.com's score, in order of impact:
Of the four major AI engines, blackrock.com allows or does not block any of the major AI bots — full crawl access is in place.
blackrock.com publishes Organization JSON-LD, and no pages expose FAQPage schema — the most underused high-leverage signal for AEO. Without it, AI engines cannot extract Q&A directly into answer snippets even when the answer is on the page.
Content depth on the homepage measures 1,746 words across 9 headings, with 0 question-form headings detected. Content depth is strong — well above the threshold AI engines reward.
FAQPage schema is the highest-extractability signal for AEO. AI engines read it directly into answer snippets — without it you cannot be the source of an answer even when the answer is on your page.
<script type="application/ld+json">
{
"@context": "https://schema.org",
"@type": "FAQPage",
"mainEntity": [{
"@type": "Question",
"name": "What does your product do?",
"acceptedAnswer": { "@type": "Answer", "text": "..." }
}]
}
</script>
AI crawlers use sitemap.xml as the canonical list of indexable pages. Without one, discovery is incomplete and freshness signals are lost.
AI engines prefer fresh content. Add article:modified_time in OpenGraph and dateModified in Article schema to signal recency.
<meta property="article:modified_time" content="2026-05-03T14:22:00Z" />
Anthropic's ClaudeBot honors explicit allow rules. Adding one signals consent and improves crawl frequency.
User-agent: ClaudeBot
Allow: /
Perplexity and emerging AI crawlers respect /llms.txt for crawl preferences. A missing manifest means the engine guesses your priorities. See llmstxt.org for the format.
# Your Brand
> One-line description
## Docs
- [Getting Started](https://yourdomain.com/docs)
- [API Reference](https://yourdomain.com/api)
Free live scan across ChatGPT, Perplexity, Gemini and Claude · competitor share-of-voice · PDF export. Sent to your inbox in ~2 min.
The Agentic Audit is a per-domain field study, not a programmatic content page. Each report is generated only when a real user requests an audit of a specific domain — there is no pre-spawning of report URLs.
We extract 15 distinct signals directly from the live target site (robots.txt, sitemap.xml, llms.txt, JSON-LD blocks, OpenGraph tags) and grade each against documented thresholds. Methodology is versioned (currently v1.0) and weights are documented per category.
Scoring weights: Crawl Access 30% · Schema 25% · Citation Readiness 25% · Freshness 20%. Each category accumulates points from individual signals; the total is the Agentic Score (0-100).
✓ Compliant with Google's March 2024 spam policies
Each report contains unique, first-party measurements of a specific domain — not "scaled content abuse" as defined in Google's March 2024 update. Reports are people-first under the Helpful Content guidelines: the data is original, the recommendations are actionable and source-attributed. Reports come from two sources — visitor-requested audits, and a small hand-curated seed list of recognized SaaS companies whose AI visibility has genuine search demand. Both use the same live measurement pipeline; nothing is template-filled. This report meets our quality threshold and is indexable.
blackrock.com scored 58 out of 100 on the Agentic Audit, measured May 24, 2026 at 5:55 PM UTC. Verdict: Partially ready — critical gaps to fix. The full breakdown shows crawl access 23/30, schema 13/25, citation readiness 18/25, and freshness 4/20.
blackrock.com does not block any of the major AI crawlers (GPTBot, PerplexityBot, Google-Extended, ClaudeBot) at the root level.
Add FAQPage JSON-LD to product & info pages. FAQPage schema is the highest-extractability signal for AEO. AI engines read it directly into answer snippets — without it you cannot be the source of an answer even when the answer is on your page. Estimated lift: +8 score points.
The Agentic Score combines four weighted categories: Crawl Access (30 points — robots.txt rules for the four major AI bots plus llms.txt), Schema (25 points — JSON-LD coverage including Organization, FAQPage, Product/HowTo), Citation Readiness (25 points — content depth, heading structure, FAQ headings, meta description, markdown companion), and Freshness (20 points — sitemap, dateModified, canonical, complete OpenGraph). Each signal is measured live from the target domain.
Yes. This report has organic engagement (9 views) and meets the quality threshold for indexing. It appears in our sitemap.xml.