Author Schema

Schema.org markup that identifies the human author of a piece of content, including their name, credentials, and link to a profile.

The Author property of Article schema (or the standalone Person schema) tells AI engines who wrote a piece of content. Combined with a real author page that includes credentials, social links, and a list of published work, this builds the E-E-A-T signal that elevates citation likelihood.

Real-world example

A legal tech blog adds Person schema to every author page and Article schema to every post, linking them together. Google begins showing the author's name in search snippets, and Perplexity starts citing the articles with the attribution 'according to [Author Name] at [Brand]' — a trust signal that drives higher click-through.

Frequently asked questions

What should I include in Author Schema?+
At minimum: the author's name, job title, and a URL to their profile page. Ideally add sameAs links to their LinkedIn profile, Twitter/X, and any personal website. On the author page itself, list their credentials, a real bio, and links to their published work.
Does Author Schema improve AI citation rates?+
Yes, especially for YMYL (Your Money or Your Life) topics. AI engines and Google both prefer cited sources with clear authorship over anonymous content. Adding Author schema is one of the fastest E-E-A-T improvements you can make — it takes less than an hour to implement site-wide.

Related terms

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