Schema Markup — VibecodeAEO Glossary

Schema markup uses the Schema.org vocabulary — a joint Google/Microsoft/Yahoo project — to label entities on a page. Common types: Organization, Product, Article, FAQPage, HowTo, BreadcrumbList, Review, SoftwareApplication.

For AEO, the highest-leverage schemas are FAQPage (extracted directly into AI answers), HowTo (used for step-by-step queries), and Organization+SoftwareApplication (build entity authority). Validators: Google's Rich Results Test and Schema.org's validator.

Real-world example

A SaaS company adds FAQPage schema to their pricing page. Within two weeks, ChatGPT begins answering 'how much does X cost?' by quoting the exact answer text verbatim — the brand appears in the answer without any additional marketing spend.

Frequently asked questions

What is the most important schema type for AEO?+

FAQPage schema is the single highest-leverage type for AEO because answer engines extract Q&A pairs verbatim. After that: HowTo for step-by-step content, Organization for entity authority, and Article for content attribution. Add all four if possible.

How do I add schema markup to my site?+

Add a JSON-LD script block inside your page's <head> tag. JSON-LD is preferred over microdata because it doesn't require changes to your HTML structure. Validate with Google's Rich Results Test before publishing.

Related terms

FAQ Schema — A specific type of Schema.org markup that labels question-and-answer content so search engines and AI systems can extract Q&A pairs verbatim into their results.
Structured Data — Any standardized format (JSON-LD, microdata, RDFa) that adds machine-readable meaning to web content. Schema.org is the most widely adopted vocabulary.
Rich Results — Enhanced Google search listings (FAQ accordions, recipe cards, review stars) generated when valid schema markup is present on a page.

Frequently asked questions

Related terms

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