FAQ Schema

FAQ schema (FAQPage with nested Question/Answer) is one of the highest-leverage AEO investments because answer engines literally extract these pairs. A well-marked FAQ block on a pricing page can land your brand in ChatGPT's answer for “how much does X cost.”

Best practices: keep questions in natural conversational language, keep answers under 250 words, mark up the FAQ that actually appears on the page (Google penalizes hidden FAQ schema), and put the FAQ on commercially-relevant pages (pricing, product, comparison) not just a generic /faq page.

Related terms

• Schema Markup — Standardized JSON-LD or microdata embedded in HTML that tells search engines and AI systems the meaning of page content (e.g., this is a product, this is a FAQ, this is a person).
• Answer Engine Optimization (AEO) — The practice of optimizing content, schema, and brand signals so that AI answer engines like ChatGPT, Perplexity, and Gemini cite your brand accurately when answering user queries.
• Structured Data — Any standardized format (JSON-LD, microdata, RDFa) that adds machine-readable meaning to web content. Schema.org is the most widely adopted vocabulary.