Rich Results

Rich results are the visible payoff of schema markup. They increase click-through rates by 15-40% in traditional search and signal to AI engines that your content is well-structured.

Common rich result types: FAQ rich results (collapsible Q&A in the SERP), Product rich results (price + rating + availability), HowTo rich results (numbered steps), Sitelink Search Box, and Recipe cards.

Related terms

• Schema Markup — Standardized JSON-LD or microdata embedded in HTML that tells search engines and AI systems the meaning of page content (e.g., this is a product, this is a FAQ, this is a person).
• FAQ Schema — A specific type of Schema.org markup that labels question-and-answer content so search engines and AI systems can extract Q&A pairs verbatim into their results.