Canonical Tag

Without canonical tags, link equity gets split across duplicate pages (?utm_source=... variants, http vs https, www vs non-www). Set a self-referencing canonical on every page; for syndicated content, point the canonical at the original source.

Related terms

• Technical SEO — The set of website infrastructure best practices — site speed, mobile-friendliness, indexability, schema, internal linking — that enable search engines and AI systems to crawl and understand a site.
• Answer Engine Optimization (AEO) — The practice of optimizing content, schema, and brand signals so that AI answer engines like ChatGPT, Perplexity, and Gemini cite your brand accurately when answering user queries.