Technical SEO

The set of website infrastructure best practices — site speed, mobile-friendliness, indexability, schema, internal linking — that enable search engines and AI systems to crawl and understand a site.

Technical SEO is the foundation everything else stands on. If crawlers cannot reach a page, content quality is irrelevant. The 2026 priorities: HTTPS, mobile-first, Core Web Vitals (LCP, CLS, INP), clean URL structure, comprehensive schema, and fast TTFB.

Real-world example

A brand has great content but a 6-second Time to First Byte and no schema. Perplexity crawls them but rarely cites them — the slow TTFB causes crawl timeouts. After moving to a CDN and adding schema, crawl coverage doubles and citation rates follow within 30 days.

Frequently asked questions

What are the most important technical SEO factors for AEO?+
In order of impact: (1) Crawlability — correct robots.txt, no broken links, fast TTFB. (2) Schema markup — FAQPage, Organization, Article. (3) Clean URL structure — descriptive slugs, no duplicate content. (4) HTTPS everywhere. (5) Core Web Vitals — LCP under 2.5s, CLS under 0.1. AI crawlers deprioritize slow, broken sites.

Related terms

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