Internal Linking

Internal links are the cheapest SEO and AEO lever you have. Every relevant page should link to your pillar pages and to relevant glossary terms with natural anchor text. Avoid generic anchors like “click here.”

Related terms

• Topical Authority — The depth and breadth of a website's coverage on a single topic, measured by search engines and AI systems through internal linking, content volume, and citation patterns.
• Content Cluster — A group of interlinked pages on the same topic, organized around a central pillar page that links out to and is linked from supporting subtopic pages.