Pillar Page

A good pillar page is 2,000-5,000 words, scannable with H2/H3 headings, includes a table of contents, and links out to 10-30 deeper articles. The pillar earns backlinks; the subtopic pages catch the long-tail traffic.

Related terms

• Content Cluster — A group of interlinked pages on the same topic, organized around a central pillar page that links out to and is linked from supporting subtopic pages.
• Topical Authority — The depth and breadth of a website's coverage on a single topic, measured by search engines and AI systems through internal linking, content volume, and citation patterns.