The open knowledge base behind Wikipedia. AI training data weights Wikidata heavily, making a Wikidata entry one of the highest-leverage AEO investments.
Wikidata is a structured-data sibling of Wikipedia. Every notable entity has a Q-number (e.g., Q95 = Google) with hundreds of properties. Adding or improving your brand's Wikidata entry can lift AI citation likelihood within weeks.
Eligibility requires “notability” (substantive coverage in independent sources). Many B2B brands qualify but never claim their entity. Start at wikidata.org.
Real-world example
A series-B SaaS company with 200+ press mentions creates a Wikidata entry (Q-number assigned) and populates it with their industry, founding year, CEO, HQ, and key product. Within two months, Perplexity begins including them in category answers and ChatGPT stops confusing them with a competitor of similar name.
Frequently asked questions
Does my company qualify for a Wikidata entry?+
Most B2B companies with any press coverage qualify for Wikidata — the notability threshold is lower than Wikipedia's. You need at least one reliable secondary source mentioning your company. If you have appeared in TechCrunch, Forbes, or any industry trade publication, you almost certainly qualify.
How do I create a Wikidata entry for my brand?+
Go to wikidata.org, create an account, and click 'Create a new item'. Add: the company name (in multiple languages if applicable), the industry (instance of: company), founding date, headquarters, official website, and sameAs links to your LinkedIn and Crunchbase profiles. The more properties you fill in, the stronger the entity signal.
Related terms
Knowledge Graph — A structured database of entities (people, places, organizations, concepts) and the relationships between them. Google's Knowledge Graph powers the right-hand panel in search results.
Entity — A distinct, identifiable thing — a person, organization, product, place, or concept. Search and AI systems index the world as a graph of entities and their relationships.