A distinct, identifiable thing — a person, organization, product, place, or concept. Search and AI systems index the world as a graph of entities and their relationships.
Entity-based search replaced keyword-based search around 2013 with Google's Hummingbird update. AI answer engines are pure entity-based systems: when you ask “best CRM for B2B,” the engine maps that to entities (Salesforce, HubSpot, etc.) and ranks them.
To register your brand as an entity in the AI corpus: ship Organization schema, claim a Wikidata item, build consistent citations across the web, and earn mentions in authoritative publications.
VibecodeAEO scans your site for all AEO factors weekly and tells you exactly what to fix.